Location
Toronto, ON

The Opportunity

This role is a deep dive into a field that is going to be very big business

Working for a young company that is pushing into a burgeoning space, you’ll apply your experience to solve the kind of strategic and tactical problems that PM professionals live for – and young technology companies must overcome.

This is a product marketer’s dream job.

Strategically:
You’ll survey an evolving and immature market, looking for opportunities, advantages and chinks in the competition’s armor. Your analysis of business requirements and market feedback will be essential to decision-makers up and down the chain.

Touching most of the points on the strategic side of the product management triad, you’ll work shoulder-to-shoulder with the sales, marketing and PM teams on a daily basis.

Tactically:

Simultaneously get your hands dirty and shine the light of opportunity on a dark space

From briefing pre-sales on upcoming releases to sharing customer feedback with engineers, you’ll to know every inch of your products – and translate that understanding into the language of development or buyer personas as necessary.

You’ll chip in on RFPs and make sure the marketing communication engine is running smoothly and going in the right direction.

Summary:

This role is a deep dive into a field that is going to be very big business. It’s the kind of opportunity that only a growing tech company can offer – the chance to simultaneously get your hands dirty and shine the light of opportunity on a dark space.

Responsibilities:

• Identify and prioritize market opportunities based on revenue potential, profitability and sustainable competitive advantage.
• Define detailed business requirements and provide market feedback to development
• Support Sales/Pre-Sales with deep product knowledge and market info including briefing sales team on product initiatives.
• Provide RFP/RFI assistance
• Monitor competitor offerings and update Management and Sales & Marketing.
• Define distinctive competence for product lines.
• Develop pricing strategies for existing and new product offerings for various markets.
• Look for partnering opportunities to help complete product offering in niche verticals.
• Aid Marketing & Sales in the development and delivery of product presentations, white papers, collateral pieces (e.g. features & benefits, use cases), sales tools, messaging, market/competitive positioning etc.
• Aid in the development and implementation of the company’s Strategic Marketing Plan

Who Should Apply

• Relevant Bachelor’s Degree (B.Comm, B.Eng., BS in Computer Science etc.) or equivalent experience. MBA preferred, but not necessary.
• Minimum 5 years product marketing experience with a technology organization.
• Minimum 5 years experience working with enterprise-level software sales and marketing
• Strong marketing skills a must. Capable of developing marketing programs that will grow sales.
• Pre-sales/engineering experience a plus

About the Company
This four-year-old company has grown from 10 to over 35 people and is steadily adding Fortune 100 companies to its client list.

Small surprise, given that the space it operates in is exploding, pushed by consumer agitation, business needs and legal regulation. Growth is estimated at 40% year-over-year.

Working with industry leaders and strategic partners, this employer offers a software-driven data-privacy solution to both ISVs and multi-national enterprises, drawing on its deep executive expertise to understand both current solutions and predict where technology is headed.

Contact
To make an inquiry and/or to submit a resume, please contact: Heather Holmes