CRM Co-ordinator, Data Whisperer, Marketer

Filled Jobs, Marketing — Posted on November 27, 2009 11:18 am

Location

Toronto, ON

The Opportunity

The biggest and richest companies on the planet buy lead-generating software from this company, so you’d expect them to be very good at spotting potential customers themselves.

That’s where you come in.

Your job will be sniff out patterns and trends in customer and ‘prospect’ data. Then use your expertise to connect those tendencies to opportunities via sales and marketing campaigns.

This position sits between the company’s inbound data collection and outbound marketing efforts. You can expect plenty of challenges, and big, complex projects.

The integrity and richness of that data will be your domain. The cleaner and better organized it is, the more prospects you can identify.

The data will arrive from a variety of CRM sources – web, email, Salesforce, Eloqua and so on. You’ll use every CRM tool at your disposal, plus web forms (that you create) to pull in data, sanitize it, organize it (spray it with holy water, whatever it takes) and use it to populate outbound marketing campaigns.

Those campaigns will also be executed by you. SQL (for mailing list extraction) and/or HTML skills will be useful here. You’ll even have the chance to Photoshop images and influence messaging.

You’ll be part analyst, part data junkie, and part marketer.

Reporting to the Director of Marketing, this position sits between the company’s inbound data collection and outbound marketing efforts, which makes it absolutely essential. You can expect plenty of challenges, and big, complex projects.

This is not a maintenance job in the dim corner of a data warehouse. It’s a chance to impact the company’s bottom line and grow professionally.

This company provides hosted services and next generation applications for interactive marketing, business intelligence, customer data integration and communications.

Key Responsibilities

• Administer and manager all aspects of marketing systems configuration (roles, profiles, record types and page layouts) and technical/functional capabilities, including all changes and potential system implications related to the marketing systems release upgrades.
• Audit, uncover and resolve data integrity issues and/or opportunities for process improvement. Perform automated and manual data maintenance as required. Develop and implement policies, procedures and guidelines to ensure the quality of data in Eloqua and Salesforce CRM.
• Actively work with marketing and business development to improve lead generation and qualification of prospects.
• Co-ordinate and execute online campaigns and e-mail marketing broadcasts, and provide support to create html content for different ongoing online campaigns, including developing list queries within our CRM and custom list building.
• Manage content and enhancement requests for the company’s public website and client portal.

Who Should Apply

Because you’ll interact with sales, marketing and other departments, you’ll need to bring some personality along with technical skills.

Specific Technology Skills

• 2+ years of experience and business fluency with CRM systems and tools
• Previous experience using marketing automation or campaign management suites
• 2+ years experience in website development and interface design, knowledge of HTML, mySQL, PHP, JavaScript, XML/XSL

The work environment is very much run in ‘agency’ style

Nice to Have’s

• Exposure to marketing, sales, services and business processes
• Experience administering Salesforce.com
• Proficiency in graphic programs like Photoshop, Illustrator etc.
• Background in software or B2B-facing role
• Exposure to Search Engine Marketing (SEM) & SEO
• Writing skills
• Undergraduate degree or equivalent

About the Company

Headquartered in Toronto, this company develops and sells advanced data mining software and services to hundreds of clients in the financial services and information and communications technologies industries.

Contact

To make an inquiry and/or to submit a resume, please contact: Penny Curtis

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